holstee manifestosu

ABD’nin San Fransisco şehrinde yaşayan Fabian Pfortmüller, Michael Radparvar ve Dave Radparvar hayatlarından fazlasıyla sıkıldıklarını fark eder ve yeni bir arayışa girerler. Meşhur Union Square parkında oturup yeni hayatlarına dair akıllarından geçenleri o ana kadar yaşadıkları tecrübelerle birleştirip kağıda dökmeye başlarlar.

işte Holstee Manifestosu da böyle doğar. Manifesto der ki; Basit Yaşa.

"Bu senin HAYATIN
Sevdiğini yap ve sık sık yap.

Hoşlanmadığın birşey varsa, değiştir
işini sevmiyorsan, bırak (ayrıl)
Yeterince vaktin yoksa, televizyon izlemeyi bırak.

Hayatının aşkını arıyorsan, dur!
Sevdiğin şeyleri yapmaya başladığında o seni bekliyor olacak.

Sürekli analiz yapmayı bırak, çok düşünme.
Hayat basittir.
BÜTÜN DUYGULAR GÜZELDiR
Yediğin zaman her lokman için şükret.

Zihnini, kollarını ve kalbini yeni şeylere ve yeni insanlara aç.
Farklılıklarımızla bir bütünüz.
ilk gördüğün insana tutkusunu, hayallerini sor ve kendi rüyanı da onlarla paylaş.

Sık sık gez, kaybolmak kendini bulmanı sağlayacaktır.
Bazı fırsatlar sadece bir defa gelir, sakın kaçırma.

Hayat, tanıdığın insanlar ve onlarla yaptıklarından ibaret.
O yüzden çık dışarı ve birşeyler yap.

HAYAT KISA
Rüyanı yaşa, tutkularını giyin"

--spoiler--
the heat of the recession in May 2009, brothers Mike and Dave and their partner, Fabian started Holstee. More than a company, or clothes, the trio wanted to create a lifestyle. Starting in the summer of 2009 they dove head first into the world of design and production. After six months and a huge learning curve, Holstee launched its first line of Recycled Tees made of 100% recycled plastic bottles that were milled, cut and sewn within 150 miles of each other in North Carolina. Starting with this first round, 10% of all sales were lent to entrepreneurs in extreme poverty through non-profit micro-lending organizations like Kiva.org - a tradition they are proud to still embrace.

A few months later, Mike needed a new wallet and wasn't finding the sort of functional and minimal design he was looking for so they decided to create their own. A few quick mock-ups and the idea of a Holstee Wallet came to life. Teaming up with an NGO in India that had perfected a method of using plastic bags collected off the streets of Delhi to create a unique 100% upcycled textile, they had prototypes in their hands a few weeks later of their new dream wallet. They made just enough for themselves and a few friends, each of whom instantly loved them. From there they decided to make a few more and sell them on Holstee.com along with their tees. The wallet is now one of our best selling products.

The Holstee Manifesto



In the months leading up to the summer of 2009, Holstee was just a small side project. We had sold a hundred or so shirts, mostly to family and close friends looking to support us. Having just quit our jobs without a plan or idea of how we would spend our days, we were filled with a ton of raw energy, emotion, and ideas - a feeling that we never wanted to forget. So the first thing Holstee's three founders - Mike, Fabian and Dave - did was sit together on the steps of Union Square and write down exactly what was on their minds and the tips of their tongues. It wasn't about shirts and it wasn't about their old jobs. It was about what they wanted from life and how to create a company that breathes that passion into the world everyday. It was a reminder of what we live for. The result became known as the Holstee Manifesto.

A message that has since been shared over 500,000 times and viewed over 60 million times online. Years later it is encouraging and inspiring to see how many people the words of The Holstee Manifesto resonate with. Above all else, it has confirmed for us that with genuine positive intentions, anything is possible.
As Holstee's product range grew, so did the family that worked on it and in 2011 Holstee was lucky enough to bring on Mikey, Tylea, Thomas, and Helen as full time members of the team. As we continue to design, curate and collaborate to produce the highest quality goods for mindful consumers and citizens of this world, .we are increasingly grateful for our community of customers and fans who share our same passion. Thanks for pushing us to be better and for inspiring us with your mutual desire for conscious change. We are convinced that together we can leave this planet better than we found it.

Think you would make a good addition to the Holstee team? Let us know what your dream job would be!

--spoiler--

(bkz: the holstee manifesto)